BRANDING FOR IMPACT

Learn how to build a recognizable, value-driven brand that sets the stage for your advocacy work and helps you build an engaged audience.

Unlock your brand’s potential

Branding for Impact teaches advocates and changemakers how to build an intentional brand to amplify their voice and mission on social media.

In 8 self-paced video modules, you'll learn how to:

  • Define your brand purpose and core messages

  • Develop a distinctive brand voice and personality

  • Choose cohesive brand visuals that grab attention

  • Define and connect with your ideal audience

  • Plan a unified content strategy

For advocates just starting out or those needing a brand reset, this course will help set the foundation for an influential advocacy brand.

You'll come away with a clear vision for your brand and an activation plan for getting it out the door.

What’s inside the course?

Access eight content-rich modules that will help you build your advocacy brand and start posting content that matters.

In addition to the self-guided modules, members will also have access to:

  • A digital workbook (this can also be printed)

  • Two 1:1 meetings with Ali

  • A free content planner template

  • A community space to engage with other students and ask questions

Course modules

  • An overview of the course and some level-setting. We’ll also identify your brand’s core purpose.

  • What are the core topics that you want to address in your social medial content?

  • Learn how o identify your target audience.

  • You will identify your brand’s personality traits and your brand voice.

  • This module will guide you through selecting your brand colours and fonts.

  • We’ll start to think about how you can organize your content and start creating a content plan.

  • A guide for getting started, plus useful resources and a checklist.

  • What is the potential of your brand beyond social media?

Meet your instructor

Hi, I'm Ali! I'm a disability advocate based in Vancouver, BC and I built Seated Perspectives to shine the light on disability, educate non-disabled allies, and centre disabled voices. Now, I'm taking everything I've learned along the way to help you brand your own advocacy work on social media.

WHAT YOU'LL GET:

WHAT YOU'LL GET:

  • A clearly articulated brand purpose

  • An understanding of your target audience

  • A defined brand personality and voice

  • Selected elements for your visual brand

  • The skills to start building a clear content strategy

  • Everything you need to (re)launch your advocacy brand on social

  • Ali’s course has really helped guide me in the development of my disability advocacy and community building IG page, Wheel Good Motherhood! I initially felt overwhelmed thinking about where to start in terms of communicating my message, connecting to my audience, and creating content, but when I used the strategies outlined in Ali’s course, I began to feel more confident and organized in my approach. Ali has a gift of articulation and organization that she shares in her course that I’ve definitely benefited from!

    Lindsay Ulrey, @wheel.good.motherhood

  • Ali single-handedly crafted the content, collateral and recordings on How to Make Weddings More Accessible inside my Inclusive Wedding course. The recordings are clear, engaging, and packed with practical information; this wouldn't have been possible without her dedication and expertise.

    Tara-Lynn Charbonneau, Bridelope

FAQs

Who is the course for?

This course is designed for advocates that want to build a presence on social media, or for those that feel they need to reset their advocacy brand.

What is included in the course?

The course includes: 8 modules with video instruction, course materials, and work sheets; a social media content planner template; Canva templates; and two 1:1 meetings with Ali.

What topics do you cover?

The course will help you set your brand purpose, find your brand voice, define your audience, choose your brand style, and start seamlessly planning content.

How long DOES the course take?

The course is made up of eight modules, and is designed for you to go at your own pace. That said, the 1:1 meetings with Ali expire two months after sign up.

Are there other payment options?

Yes, when you enroll, anyone located in Canada will have the option to set up payment plans with Affirm, Klarna, or Afterpay. If the cost still feels steep, feel free to reach out to me directly and we can discuss other options. I don’t want anyone’s financial information

Empower your advocacy with branding that reflects your purpose.

Not ready to invest in the course? No worries!

Book a 1:1 meeting with Ali

Let’s take 45 minutes together to talk through your social media advocacy goals, what challenges you’re facing with your account, and the steps you can take to make more impact. Book your session for CAD $99.

A social media planner template

Planning and mapping out all your content ideas for Instagram shouldn't be hard. I've made it easy with a template that keeps you aligned to your content pillars. Use the structure I use to plan all my content for Seated Perspectives, for just CAD $10.